Making the Argument for Sanskrit : a Real Problem and Directions for a Solution

[Dominik Wujastyk]

On Thu, 4 Jan 2007, Antonio Ferreira-Jardim wrote:

[... many very pertinent points]

> In summary, I would really favour moving away from the hackneyed and
> often ineffective route of letter-writing to senior University
> bureaucrats in favour of:
>
> 1) More heavily and enthusiastically promoting sanskrit to relevant groups,
> 2) Forming financial and friendship bonds with relevant local communities,
> 3) Making the argument for sanskrit at a university level (in
> conjunction with local consuls, religious groups etc) based on market
> principles such as the growing financial importance of India and the
> centrality of sanskrit to her growing mercantile population.

And what about advertising?  Taking out space in appropriate publications 
or on local radio stations, and talking up the subject?

Everyone else advertises, because of course it works.

Dominik