Thanks Robert for bringing in the Veerashaiva Veda learning fact into the discussion. I wanted to mention that. I was looking for references such as
( in Kannada: Āsthānavidvān M.G. Naṃjuṃḍārādhya, _Vīraśaiva Vedādhikāra Vijaya_. Mysore: Sree Panchacharya Electric Press, 1st ed. 1969, 2nd ed. 1981. 85 pp.).
that you mentioned. Now, we have it here, thanks to your post now.
I heard many Virashaiva boys here in Telangana, where I stay now and in Rayalaseema(southern Andhra Pradesh ) where I used to stay earlier, recite Vedas melodiously with authentic confident voices.
You were right in thinking that things are different with Arya Samaj in north India. In north India, Arya Samaj is much bigger than in south India. Here in Hyderabad where I stay now, we have a close to north India intensity of Arya Samaj.
You wanted to know which other organizations I had in mind.
You already have the Virashaivas from the premodern context. Still many contemporary sources on Virashaivas describe them as opposed to the Vedas. Thanks for providing reference to establish that they are not and they learn the Vedas and fought to retain the right to learn when that right was challenged.
Gayatri Parivar, Svaadhyaaya, Sri Aurobindo organizations, Chinmaya Mission etc. Most of the 'modern' 'Hindu' organizations do not recognize the exclusive right of Brahmins over Veda learning. Post-Independent Indian governments and courts have been repeatedly questioning the exclusive right of Brahmins over Veda learning or priestly activities in temples.
>There are other, similar, labels that are intended to serve as a kind of indications of quality linked to brahmins. Throughout southern India, one finds restaurants bearing the sign 'Brahmins Hotel' (or 'Udupi Hotel', because Mādhva brahmins from the Udupi region have the reputation – in my view fully justified – of being good cooks).
----- You were right in limiting your observation to south India. Even within south India, this applies only to the vegetarian hotels. Majority of the population in the parts where Udupi Brahmin hotels do exist are non-vegetarians. Even within south India, Kerala is predominantly non-vegetarian. Tamil Nadu has Iyer hotels. Kerala has Arya Bhavans. But in most parts of Kerala, the number of vegetarian hotels is negligibly small. In Maharashtra, in Pune where I stayed for some years, vegetarian hotels have the label "Pure Veg" without any Brahmin tag. Gujarat is predominantly vegetarian. Udupi Brahmin tag is not used, not required there. In coastal Andhra Pradesh, there are a huge number of vegetarian hotels which do not carry the Brahmin tag in their sign Boards. There is now a big Pure Veg Dhaba culture in Hyderabad. None of the sign boards of these dhabas carries the Brahmin tag.
Brahmin tag is not used, not required, nor does it sell for any other goods or services not part of 'Hindu' 'religious' 'rituals'. Life of Indians is enormously much beyond 'Hindu' 'religious' 'rituals'. In the case of good and services related to all those aspects beyond Life of Indians is enormously much beyond 'Hindu' 'religious' 'rituals' , In all these cases, Brahmin is not equal to good. It can be said that in all these cases, Brahmin is equal to not good also.
Even within the goods and services related 'Hindu' 'religious' 'rituals' , grocery used in the rituals is sold in a shop without a Brahmin tag. Milk is sold exclusively by a non-Brahmin milk-vendor. Flowers are sold by the non-Brahmin flower-vendor. In a marriage is instrumental music is played by non-Brahmin music player and so on. In all these cases, Brahmin is not equal to good. It can be said that in all these cases, Brahmin is equal to not good also.
Matters where 'Vedic' = 'brahmin' = 'good' are a miniscule part of the life of Indians. Even here, this association of 'quality', ' authenticity' etc. with Brahmins is very much part of association of 'quality' ,' authenticity' etc. with a certain caste in the case of the activities that have been traditionally the right cum responsibility of that caste. Traditional activities like Veda-learning and Veda-teaching etc. have been no more the exclusive rights cum responsibilities of Brahmins than the different other activities were exclusive rights cum responsibilities of different other castes.
With the life style changes among Indians , certain traditional caste-occupations which are paying as per the modern life style have been retained by the caste members , certain other traditional caste-occupations which are not paying nor status-giving as per the modern life style have not been retained by the caste members. It is in this context that I mentioned Brahmins leaving their traditional caste occupation.
Today, for something to be 'good' in India, it need not be 'Brahmin' nor 'Vedic'.
In the case of 'Hindu' 'religious' 'rituals', 'Brahmin' could be 'good'. But even there the use of the word 'Vedic' (Vaidik, Vaidika the local equivalents of this English word ) is known only to the 'educated'.