May I please note the commercialisation of my discipline in the USA, Anthropology, as a fashion shop both online and on-street, as ‘Anthropologie’.
It might even have begun in the EU. Its website is coded both in British English and in German.
http://www.anthropologie.eu/anthro/index.jsp
Let us hope that the same does not happen to Indologie.
Best wishes,
Joanna Kirkpatrick