[INDOLOGY] bhakti

[patrick mccartney]

Dear Friends,

Is this the first mention of the term 'bhakti' ?

yasya deve parā *bhaktir* yathā deve tathā gurau /
tasyaite kathitā hy arthāḥ prakāśante mahātmanaḥ prakāśante mahātmanaḥ //
SvetUp_6.23 //


 I ask this question as I'm trying to understand the following statement:


*GEV is based on the sacred Vedic principles of bhakti-yoga. *

http://www.ecovillage.org.in/our-projects#_VEC


While 'bhakti' is mentioned at least in the above upanishad, I thought
'bhakti yoga' was quite clearly a post-vedic development, and that the
bhakti movement developed from the 6th century CE. To the devotee this
statement might seem unproblematic, but to the scholar it appears to
conceptually and temporally conflate disparate things.


As I am certainly not an expert on bhakti I would appreciate clarification.


I am interested in how organisations operationalise the 'vedic' sign in
their marketing and promotional material to generate 'authenticity' and
legitimacy.




All the best,

Patrick McCartney, PhD
Fellow
School of Culture, History & Language
College of the Asia-Pacific
The Australian National University
Canberra, Australia, 0200


Skype - psdmccartney
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