[INDOLOGY] Brill acquires the Forsten Indology list

Wed May 15 13:15:57 UTC 2013

Seems good
booster to suggestions and ideas already in the air since the advent of the
electronic journal and personal website. But I could not think of any feasible
solution to the problem of cost, particularly a workable distribution mechanism
towards defrayal of the production cost. I convey thanks but am also aware that this
may mean the beginning of the end of Calcutta's Boipaṛa, what may be
called its huge 'arrodissement du livre'  grown up over about 200 years exhibiting a
unique coexistence of built up bookshops selling the latest from Larousse, the
OUP, Motilal Banarsidass along with kiosks selling cheap editions for school
and college students and roadside shanties selling old used books for collectors,
often at prohibitive price.Many Western cities have grown similar booklovers’ neighbourhood but this
seems unique in the East.
Best
DB 

________________________________
 From: Dominik Wujastyk <wujastyk at gmail.com>
To: Indology <indology at list.indology.info> 
Sent: Wednesday, 15 May 2013 4:17 PM
Subject: Re: [INDOLOGY] Brill acquires the Forsten Indology list

With the growth of good desktop document processing software and the universality of good, free Unicode fonts, it is now entirely feasible for an individual to produce excellent camera-ready copy of an academic book for themselves, with modest effort over a modest period of time.

With services like Lulu and Createspace, the transition from a PDF on your computer to a hard-bound, published book sold online and through Amazon, Barnes & Noble, etc., is also very easy and cheap.  I mean, less than about $100, total cost.  I did a book with Lulu a couple of years ago (my father's memoirs), and I paid $60 to cover distribution through Amazon and all other big bookshops and online services.  Everything else was free.  The book is large, 650 pages, and costs about $50 for hardback, with free shipping in the USA (e.g., Amazon, B&N).    I also made the PDF downloadable directly from Lulu at $12.

What does all this mean?

What it means is that publishers are no longer necessary for performing the traditional roles of book production and distribution.   Authors can now do this satisfactorily for themselves at marginal cost, high quality, and with international distribution.

What remains?  What I call "Gatekeeping" services.  With today's deluge of free online resources, what we all really do need is someone to take responsibility for guaranteeing high intellectual quality.  Trustworthiness.

Traditionally, this was also a role performed by some publishers, especially the university presses.  A book on Buddhism from Cambridge University Press *should* be of a different calibre from a book on Buddhism from, say, Harlequin or Mills & Boon.   The good academic publishers acted as gatekeepers, offering an implicit guarantee of intellectual quality.

But if you look more closely at this arrangement, the university presses rely heavily on the free services  of university staff for refereeing, book acquisition, series curation, and sometimes even content-editing and copy-editing.  In-house copy-editing was usual, however, and often of a high standard.

Another service that a big university press provides is prestige.  A young scholar with a book published by Princeton is likely to  do better at getting a job than another with a book published with a publisher of less prestige.  This is because appointment committees are willing to take the implied quality-guarantee  of Princeton UP.  But again, Princeton only publishes books because unpaid academic referees at universities give the thumbs-up.  The process is circular.

What does all this mean?

If books can be produced and distributed by academics themselves, and refereed and edited by them too, what is left for publishers?  Not much, I think, unless they dramatically change their business and service models.

What we see going on today, I believe, are the last convulsions of a dying industry.  Yes, they're making a lot of money, but only because of the inertia and uncertainty of academics.  What used to be called FUD ("fear, uncertainty and doubt").  The upcoming younger generation of scholars with different preconceptions will probably not be so smitten by the prestige of old publishing houses, and will be more adept at self-publishing.

What remains is the need for gatekeeping, for the guaranteeing of quality.  If publishers really took that seriously, and divorced their editorial selections and quality judgements from their need to remain profitable, then they might salvage for themselves a genuine role in the future.  I cannot see a way in which genuine academic quality can be guaranteed by an institution that simultaneously has to satisfy criteria of profitability.  As long as their are two goals - quality and profit - there will inevitably arise cases of conflict and compromise.  In short, gatekeeping is the job of (publicly-funded) university staff, not a (commercial) publisher.

The alternative to this is that university staff take back into their own hands all the  processes of the production and distribution of knowledge.  In fact, this is the change that the major funding bodies are pressing upon us, with the widespread requirement that publicly-funded academic research be published Open Access.  It is also the original  idea of the university press.

Here's a hypothetical model for a future academic book series.  

	* Author on a research grant or university salary writes a book.  

	* The book is typeset using LibreOffice or TeX.  The university department provides some secretarial support to help, or some money from the research grant pays for smart word-processing by an agency.

	* The book is sent to an external commercial copy-editing company to tidy up the details.  A smart, accurate PDF results.  
This is paid for by the university department, or out of the research grant (this is already common).

	* The PDF is submitted to a panel of academics somewhere who curate a book series, judging the intellectual quality of the submissions.  The book is accepted as an important intellectual contribution..

	* The PDF is uploaded to Lulu.com or Createspace, where it is turned into a print-on-demand hardback book for sale internationally through Amazon etc., and in bookshops.  
Lulu are the printers and distributors.  
The ISBN is provided by the university department, so they are the publishers, not Lulu.  
	* The book is advertised through a prestige university website that promotes the book as an intellectual contribution, contextualizes it as a university-curated product, and made available for sale through a simple click link to PayPal, Amazon, etc.  The university's series name is printed in the book, and splashed all over the website.
Ooops: high quality production, high quality intellectual content, university curation, international sales, but no "traditional" publisher! 

Please blow holes in what I've said. There must be an elephant in the room that I'm not seeing.

Best,
Dominik

--
Dr Dominik Wujastyk
Department of South Asia, Tibetan and Buddhist Studies,
University of Vienna,
Spitalgasse 2-4, Courtyard 2, Entrance 2.1
1090 Vienna, Austria
and 
Adjunct Professor, 
Division of Health and Humanities,
St. John's Research Institute, Bangalore, India.
Project| home page | HSSA | PGP

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